By Any Other Name, It’s Still A Pitch
A recent article in Ragan’s PR Daily points out seven reasons PR professionals should drop the word “pitch” from their lingo. Among other reasons, the author argues that pitching is continue »
In Case You Wondered, a Real Human Wrote This Column
The title above appears as the headline of a recent New York Times article by Steve Lohr. Lohr reports on a number of media companies using a new continue »
Proof This Post: No One Else is Going To
Nearly 2 years ago, I wrote about the looming extinction of fact checkers from news rooms (“Wanted: Fact Checkers for Business Media”). Sadly, it appears things have become worse since continue »
Textbook Careers are a Thing of the Past… Just ask the Videojournalist
An old friend from my days in television broadcasting (let’s call him Bob) recently told me he had been “promoted” to videojournalist. “What is that?” I asked. “It’s a fancy continue »