Counting on Memory Failure: Resurrecting Brands with Bad Reputations
If you’re old enough to remember, there are a few retired compact car brands that when mentioned stir up strongly negative – perhaps cringe-inducing – feelings and opinions.
Fiat. Datsun. continue »
Intrapreneurs Supercharge Companies and Careers
This week’s U.S. News & World Report annual ranking of the nation’s top B-schools reinforces the trend toward an entrepreneurial economy. Entrepreneurship is now among the top five areas of continue »
A New Media Headache: Pinterest
Pinterest, the image-sharing social bookmarking thingamajig, is growing quite rapidly. According to NPR, four percent of online shares are now a result of a Pinterest share. Most popular within the continue »
Crisis of Public Image Is Still Crisis
Many of our clients at Stern + Associates are leaders, can talk about leadership, teach leadership courses, consult about leadership, etc. And it’s rather clear today that a lot of continue »
Communication Don’ts From The CEOs of AT&T and Sprint Nextel
Earlier this week, the chief executives of Sprint Nextel, AT&T and T-Mobile brought out their boxing gloves onstage at the CTIA convention in San Diego.
POLL: Facebook Users Want Entertainment, Coupons from Brands
What do Facebook users want from brands? It isn’t customer service – at least not according to a poll I conducted via Qriously. Qriously is a wonderfully addictive application that is continue »
QR Codes — The Most Abused Technology of 2011
I love QR codes. I was an early adopter of them, having created a QR code generator and tracking system in 2009. I developed a process where renters in Philadelphia continue »