Speaking Up



With the publication of his first book, “Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits,” Professor Gregory Unruh saw an opportunity to help educate the business world about the sustainability model of nature.

Ideas

Parlaying the messages of “Earth, Inc.” into compelling angles tied to important business issues and news headlines, Stern used the book as a timely “calling card” to generate interest among top-tier mainstream and environmental editorial contacts and conferences. To further expand Unruh’s visibility, Stern counseled him on social media and digital strategy, building a network of followers who helped spread his teachings.

Impact

In addition to ongoing blogging opportunities with Forbes.com’s CSR portal and Huffington Post Green, Stern’s work resulted in feature articles in Bloomberg, Wall Street Journal, Triple Pundit, CBS SmartPlanet, Environmental Leader, Sustainable Life Media, Green Business Quarterly and others. Unruh’s credibility in the media helped to secure speaking opportunities with World Economic Forum China, Forbes Business Visionaries and Sustainable Brands.