New Direction

Herman Miller Compass System
As publications’ editorial teams shrink, Stern satisfied the media’s need for contributed content while promoting a new product line and thought leadership from Herman Miller’s healthcare division.

Ideas

Stern focused on story angles tied to timely industry news, issues and trends, which further validated the need, features and benefits of Compass—Herman Miller’s latest healthcare furniture line. Leveraging the company’s library of research and papers, Stern secured article opportunities authored by Herman Miller’s experts in publications read by its purchasing audiences.

Herman Miller Compass System

Impact

Coverage strategically blanketed top industry trade outlets and mainstream media. Highlights include:

  • Fast Company feature.
  • Spotlight articles in Architectural Record and Metropolis.
  • Bylined articles in Contract, FacilityCare, Healthcare Purchasing News and Health Facilities Management.
  • Podcast on The Nurses Station.
  • Product coverage of Compass in more than 55 publications.