Stern got product messages in front of four million+ potential purchasers.As publications’ editorial teams shrink, Stern satisfied the media’s need for contributed content while promoting a new product line and thought leadership from Herman Miller’s healthcare division.
Stern focused on story angles tied to timely industry news, issues and trends, which further validated the need, features and benefits of Compass—Herman Miller’s latest healthcare furniture line. Leveraging the company’s library of research and papers, Stern secured article opportunities authored by Herman Miller’s experts in publications read by its purchasing audiences.
