Lack of Preparedness Plan Positions Hershey’s for Super Bowl Penalty
This year’s Super Bowl will not only be a showdown between two football powerhouses; it will also be a battle between the International Labor Rights Forum (ILRF) and Hershey’s (HSY) continue »
What 1980s MTV Can Teach Us About Today’s Corporate Videos
With the staccato burst of an electric guitar riff played over a Warhol-esque photograph of an astronaut on the moon, the era of short-form video as a marketing vehicle was continue »
Top 10 New Year’s Resolutions for PR Pros
It’s that time again when we reflect on the year behind us and attempt to improve the year ahead – or at least until early February, when research shows 80 continue »
And the Biggest Story of 2011 Was…
Without fail, the last few days of December are always filled with endless debate over the biggest or most compelling story of the year. 2011 was unique, however, in continue »
Help! I Can’t Explain PR to My Six-Year-Old Son
Why is it so difficult to explain what we do to others who aren’t in this business? If you’re reading this, you might have your own story or two about…The continue »
The PR Professional’s Holiday Wish List
Struggling to find the right gift for the PR professional in your life? Or are you a PR professional who would like to gift yourself with something fabulous and “work continue »
The 12 Days of Crispness Begin Today
It’s December 1st, and that magical time of year is upon us, full of wonder, merriment . . . and the added stress of more deadlines on your to-do list. continue »
Chief Executive’s 10 Most Valuable CEOs: Where are the Women?
Few people know the most powerful piece in chess – the queen – didn’t exist until 500 years after the game’s creation. Will women executives rise to this status continue »