The Cure for Web Frustration: Planning
If you are reading this, you’ve seen our recently re-launched website. To the user, it appears pretty and organized with a lot of content. What you don’t see are the continue »
Featured
Recent
Why CMOs Should Pull The Communications Fire Drill
Office workers participate in fire drills a few times a year. They’re typically routine and prepare organizations for a fairly improbable scenario: a fire during the day when everyone’s there. continue »
How the Internet and YouTube are Changing the Super Bowl Ad
Prior to the recent Giants/ Patriots showdown, a Super Bowl ad for the Honda CRV featuring Matthew Broderick reprising his role as Ferris Bueller appeared online. It quickly spread, and continue »
Lack of Preparedness Plan Positions Hershey’s for Super Bowl Penalty
This year’s Super Bowl will not only be a showdown between two football powerhouses; it will also be a battle between the International Labor Rights Forum (ILRF) and Hershey’s (HSY) continue »
What 1980s MTV Can Teach Us About Today’s Corporate Videos
With the staccato burst of an electric guitar riff played over a Warhol-esque photograph of an astronaut on the moon, the era of short-form video as a marketing vehicle was continue »
Top 10 New Year’s Resolutions for PR Pros
It’s that time again when we reflect on the year behind us and attempt to improve the year ahead – or at least until early February, when research shows 80 continue »
And the Biggest Story of 2011 Was…
Without fail, the last few days of December are always filled with endless debate over the biggest or most compelling story of the year. 2011 was unique, however, in continue »
Help! I Can’t Explain PR to My Six-Year-Old Son
Why is it so difficult to explain what we do to others who aren’t in this business? If you’re reading this, you might have your own story or two about…The continue »
The PR Professional’s Holiday Wish List
Struggling to find the right gift for the PR professional in your life? Or are you a PR professional who would like to gift yourself with something fabulous and “work continue »
Case Studies
Stage Presence
For Daniel Isenberg, professor of management practice at Babson Global and founding executive director of the Babson Entrepreneurship Ecosystem Project (BEEP), economic development is a way of life. continue »
Net Gains
IMA® (Institute of Management Accountants), the association for accountants and financial professionals in business, along with its Certified Management Accountant (CMA) program, is challenged to distinguish itself among various continue »
Company Events
Stern Makes Scarves for the Homeless
Throughout November 2011, Stern + Associates’ team members spent time making scarves for Hats for the Homeless, a New Jersey-based charity. In total, Stern staffers made more than 90 fleece continue »
2011 Beach Sweep
Stern + Associates is passionate about sustainability and supports environmental causes, including Clean Ocean Action (@cleanocean), a leading national and regional voice working to protect waterways using science, law, research, continue »
Social Media
Twitter Lesson: Keep Your Word…Or Else
With the ever-increasing use of online mediums, business transparency seems inevitable. Now more than ever, companies must be open and honest with customers – ensuring not to over promise and continue »
Why Shock Sells in an Age of Information Overload
From the T-Mobile Liverpool Flash Mob Dance to GE’s recently unveiled Carousolar – the first solar powered carousel in the world – it’s evident that shocking stunts can be the continue »
Sustainability
Collaboration, Not Competition, Key to Sustainability
Kudos to the consumer products industry for starting what I hope will shift from trend to standard practice. Inhabitat reported last week that Colgate-Palmolive, Coca-Cola, DuPont, Dow Chemical and Kellogg’s continue »
Communicating the Triple Bottom-Line of Sustainability
It’s definitely positive progress, but to be a true champion of sustainability, companies must take action on their actions continue »