The New Election Battleground: Social Media
“Did you see the latest tweet from President Obama?”
“Mitt Romney just liked my comment on his Facebook post!”
How about lunch with the President? Part of a Twitter campaign, continue »
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An Unlikely Match: Wrestling vs. PR
While sitting in MetLife Stadium’s upper deck for WrestleMania 29, staring down at the ring – one reporter accurately likened it to a postage stamp of a white square – continue »
Leadership Lessons from Great Comedians
In today’s “new normal” – where businesses are challenged to do more with less, and innovation is increasingly tied to growth – organizations and their teams need to think continue »
Forget Talking to Your Target Audience; It’s Time to Listen
Amidst the economy’s current challenges – the sequester, budget gridlock, stagnant unemployment rate – companies are racing to remain competitive and avoid disruption. To survive, it’s critical for businesses continue »
Who’s your audience?
For most PR, communications, advertising or marketing professionals, it’s an age-old question. And companies spend a lot of time, money and effort trying to answer it through market research, continue »
Teasers, Laughs and Real People: Four Trends from this Year’s Super Bowl Ads
The tab for Super Bowl advertisements went up again this year, which should not be a surprise. A 30-second spot came in at $4 million – up from $3.5 continue »
It’s All About Mobility
The mobile space continues to evolve and grow rapidly. In fact, the adoption of iPads over the first 10 quarters on the market has outpaced that of iPhones and continue »
Your Best Idea Probably Won’t Happen Without Your Worst
Between 1975 and 1981, Australian heavy metal band AC/DC released a total of eight full-length studio albums, basically putting out a record every year. So you can forgive them continue »
Tuning In: What PR Can Learn from Song Structure
I’ll be frank. I don’t like jazz. Never have; never will. For me, it’s the musical equivalent of nails on the chalkboard. At the same time though, I agree with continue »
Case Studies
Stratus Prep
Shawn O’Connor, founder and CEO of Stratus Prep – a New York City-based law, business, and graduate school test preparation and admissions counseling company – sought Stern’s counsel to continue »
Herman Miller Education
No industry is shielded from today’s rapid pace of change, but the contrast between yesterday and tomorrow is especially stark in education. Through creative and compelling media coverage, Stern continue »
Company Events
Hurricane Sandy Relief
Stern + Associates is always willing to lend helping hands to support people and causes in need. When Hurricane Sandy slammed the New Jersey coast, it quite literally struck close continue »
Infographic
Why we love our jobs [Infographic]
Social Media
Why The New Toyota Commercial Drives Me Crazy
One of the more recent Toyota commercials shows a 20-something girl behind a computer screen, complaining about how “lame” her parents are because they don’t have more than 19 Facebook continue »
Twitter Lesson: Keep Your Word…Or Else
With the ever-increasing use of online mediums, business transparency seems inevitable. Now more than ever, companies must be open and honest with customers – ensuring not to over promise and continue »
Sustainability
Collaboration, Not Competition, Key to Sustainability
Kudos to the consumer products industry for starting what I hope will shift from trend to standard practice. Inhabitat reported last week that Colgate-Palmolive, Coca-Cola, DuPont, Dow Chemical and Kellogg’s continue »
Communicating the Triple Bottom-Line of Sustainability
It’s definitely positive progress, but to be a true champion of sustainability, companies must take action on their actions continue »