Happy Holidays from Stern!

As this year rolls into next, the significance of time has never been more apparent or important to us. In January, Stern will move to our new headquarters, opening the continue »

An Unlikely Match: Wrestling vs. PR

While sitting in MetLife Stadium’s upper deck for WrestleMania 29, staring down at the ring – one reporter accurately likened it to a postage stamp of a white square continue »

Leadership Lessons from Great Comedians

In today’s “new normal” – where businesses are challenged to do more with less, and innovation is increasingly tied to growth – organizations and their teams need to think differently. continue »

Forget Talking to Your Target Audience; It’s Time to Listen

Amidst the economy’s current challenges – the sequester, budget gridlock, stagnant unemployment rate – companies are racing to remain competitive and avoid disruption. To survive, it’s critical for businesses to continue »

Teasers, Laughs and Real People: Four Trends from this Year’s Super Bowl Ads

The tab for Super Bowl advertisements went up again this year, which should not be a surprise. A 30-second spot came in at $4 million – up from $3.5 million continue »

Elmo’s Losing His Voice, But in Crisis Communications, Messaging is Key

As my daughter’s second birthday approaches on December 5, on the top of my shopping list written a few weeks ago is a well-known, furry, lovable character – Elmo. In continue »

Become a World-Changing Thought Leader

  All CEOs lead their companies: that’s line No. 1 in the job description. But only a small subset also lead their industries and the wider world toward new visions continue »