Spring Into a New Idea
Spring has sprung our creative juices. To celebrate the season of renewal, we offer fresh definitions (and designs) of what creativity means to some of us.
Ashley G. - Creativity continue »
2011 Beach Sweep
Stern + Associates is passionate about sustainability and supports environmental causes, including Clean Ocean Action (@cleanocean), a leading national and regional voice working to protect waterways using science, law, research, continue »
Go Climb a Tree (and other tips for building and leading a successful team)
Stern’s Cambridge team tests their teamwork abilities up high on the Grand Circle Leadership ropes course. continue »
By Any Other Name, It’s Still A Pitch
A recent article in Ragan’s PR Daily points out seven reasons PR professionals should drop the word “pitch” from their lingo. Among other reasons, the author argues that pitching is continue »
Hurricane Irene Floods Cranford: Helping Close to Home
In the past Stern + Associates has generously come to the aid of people in need all around the world. This time, it’s much closer to home.
Success! You’re All Signed Up!
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Twitter Lesson: Keep Your Word…Or Else
July 2011 – Since websites are often a company’s first and primary interface with its target audience, they must communicate messages clearly, align with visitor expectations and be easily discoverable and proactively shared with customers and prospects. This is achieved through a strategic mix of compelling messaging and back-end site architecture – two aspects companies should consider purposefully when developing a web presence.