An Unlikely Match: Wrestling vs. PR

While sitting in MetLife Stadium’s upper deck for WrestleMania 29, staring down at the ring – one reporter accurately likened it to a postage stamp of a white square continue »

Leadership Lessons from Great Comedians

In today’s “new normal” – where businesses are challenged to do more with less, and innovation is increasingly tied to growth – organizations and their teams need to think differently. continue »

Forget Talking to Your Target Audience; It’s Time to Listen

Amidst the economy’s current challenges – the sequester, budget gridlock, stagnant unemployment rate – companies are racing to remain competitive and avoid disruption. To survive, it’s critical for businesses to continue »

Teasers, Laughs and Real People: Four Trends from this Year’s Super Bowl Ads

The tab for Super Bowl advertisements went up again this year, which should not be a surprise. A 30-second spot came in at $4 million – up from $3.5 million continue »

Elmo’s Losing His Voice, But in Crisis Communications, Messaging is Key

As my daughter’s second birthday approaches on December 5, on the top of my shopping list written a few weeks ago is a well-known, furry, lovable character – Elmo. In continue »