Counting on Memory Failure: Resurrecting Brands with Bad Reputations
If you’re old enough to remember, there are a few retired compact car brands that when mentioned stir up strongly negative – perhaps cringe-inducing – feelings and opinions.
Fiat. Datsun. continue »
What 1980s MTV Can Teach Us About Today’s Corporate Videos
With the staccato burst of an electric guitar riff played over a Warhol-esque photograph of an astronaut on the moon, the era of short-form video as a marketing vehicle was continue »
Help! I Can’t Explain PR to My Six-Year-Old Son
Why is it so difficult to explain what we do to others who aren’t in this business? If you’re reading this, you might have your own story or two about…The continue »
Communication Skills: Running for Office Doesn’t Have to Mean Running for Your Life
If you were tasked with identifying someone who ran for political office – successfully or not – who said the experience was fun, easy and just a real hoot, it continue »
Crisis of Public Image Is Still Crisis
Many of our clients at Stern + Associates are leaders, can talk about leadership, teach leadership courses, consult about leadership, etc. And it’s rather clear today that a lot of continue »
Is Handwriting Dead?
I’ll admit it. I have horrible handwriting. My brain outpaces my writing hand’s ability to keep up with my thoughts. At work, I’m the last one anyone wants to see continue »
Proof This Post: No One Else is Going To
Nearly 2 years ago, I wrote about the looming extinction of fact checkers from news rooms (“Wanted: Fact Checkers for Business Media”). Sadly, it appears things have become worse since continue »
Got Game? Leveraging the Power of Media Coverage
I’ve heard quite a few people talking lately about companies needing to have both the inside and the outside game. The metaphor is drawn from basketball where a strong player continue »