Who’s your audience?
For most PR, communications, advertising or marketing professionals, it’s an age-old question. And companies spend a lot of time, money and effort trying to answer it through market research, continue »
Your Best Idea Probably Won’t Happen Without Your Worst
Between 1975 and 1981, Australian heavy metal band AC/DC released a total of eight full-length studio albums, basically putting out a record every year. So you can forgive them continue »
Tuning In: What PR Can Learn from Song Structure
I’ll be frank. I don’t like jazz. Never have; never will. For me, it’s the musical equivalent of nails on the chalkboard. At the same time though, I agree with continue »
For Those About to Read: We Salute You
Not long ago, there was a time when records sold (physical ones as in LPs, not digitized), record stores thrived, and record companies were the kinds of places where continue »
Counting on Memory Failure: Resurrecting Brands with Bad Reputations
If you’re old enough to remember, there are a few retired compact car brands that when mentioned stir up strongly negative – perhaps cringe-inducing – feelings and opinions.
Fiat. Datsun. continue »
What 1980s MTV Can Teach Us About Today’s Corporate Videos
With the staccato burst of an electric guitar riff played over a Warhol-esque photograph of an astronaut on the moon, the era of short-form video as a marketing vehicle was continue »
Help! I Can’t Explain PR to My Six-Year-Old Son
Why is it so difficult to explain what we do to others who aren’t in this business? If you’re reading this, you might have your own story or two about…The continue »
Communication Skills: Running for Office Doesn’t Have to Mean Running for Your Life
If you were tasked with identifying someone who ran for political office – successfully or not – who said the experience was fun, easy and just a real hoot, it continue »