The 12 Days of Crispness Begin Today
It’s December 1st, and that magical time of year is upon us, full of wonder, merriment . . . and the added stress of more deadlines on your to-do list. continue »
Maximizing Tradeshow Value with Public Relations: 8 Techniques for Generating Attention and Business Leads
Whether your company offers medical devices, technology services, consulting expertise, home furnishings or office products, trade events offer many opportunities for meeting prospective customers, strengthening relationships with existing ones, obtaining continue »
The Power, Reach – and Anxiety – of Social Media
After 13 years with Stern + Associates, my role recently shifted. I was offered the opportunity to parlay my tenure and experience in client and staff management to focus on continue »
Baby’s New Pacifier: The Internet?
Every morning since 1998 when I began my professional career, the first thing I’ve done is grab a cup of coffee and check the news headlines. In the world of continue »