Brevity = Success for Jim Nichols. His talent for leveraging technology and trends is what drives the Stern + Associates digital strategy. As vice president of digital, he provides high level counsel as well as tactical guidance, helping to ensure each client’s identity is as impactful online as it is off.
Pinterest, the image-sharing social bookmarking thingamajig, is growing quite rapidly. According to NPR, four percent of online shares are now a result of a Pinterest share. Most popular within the continue »
Office workers participate in fire drills a few times a year. They’re typically routine and prepare organizations for a fairly improbable scenario: a fire during the day when everyone’s there. continue »
What do Facebook users want from brands? It isn’t customer service – at least not according to a poll I conducted via Qriously. Qriously is a wonderfully addictive application that is continue »
I love QR codes. I was an early adopter of them, having created a QR code generator and tracking system in 2009. I developed a process where renters in Philadelphia continue »
The major news out of ICANN is that brands can now purchase their own custom domain extension. continue »
Acceptance of social media, especially Facebook, runs similar to the political spectrum. There are extremists on both sides: those who live on Facebook and those who want nothing to do continue »
PR, in the traditional sense, is dead. This kind of statement makes many people, especially practitioners, very nervous. It shouldn’t. Most people who have been keeping up with the trends continue »