A New Media Headache: Pinterest
Pinterest, the image-sharing social bookmarking thingamajig, is growing quite rapidly. According to NPR, four percent of online shares are now a result of a Pinterest share. Most popular within the continue »
Why CMOs Should Pull The Communications Fire Drill
Office workers participate in fire drills a few times a year. They’re typically routine and prepare organizations for a fairly improbable scenario: a fire during the day when everyone’s there. continue »
POLL: Facebook Users Want Entertainment, Coupons from Brands
What do Facebook users want from brands? It isn’t customer service – at least not according to a poll I conducted via Qriously. Qriously is a wonderfully addictive application that is continue »
QR Codes — The Most Abused Technology of 2011
I love QR codes. I was an early adopter of them, having created a QR code generator and tracking system in 2009. I developed a process where renters in Philadelphia continue »
The Cure for Web Frustration: Planning
If you are reading this, you’ve seen our recently re-launched website. To the user, it appears pretty and organized with a lot of content. What you don’t see are continue »
How $185K Could Buy You Total Online Brand Security
The major news out of ICANN is that brands can now purchase their own custom domain extension. continue »
Motivating Employees Through Facebook
Acceptance of social media, especially Facebook, runs similar to the political spectrum. There are extremists on both sides: those who live on Facebook and those who want nothing to do continue »
PR is Dead
PR, in the traditional sense, is dead. This kind of statement makes many people, especially practitioners, very nervous. It shouldn’t. Most people who have been keeping up with the trends continue »