Lack of Preparedness Plan Positions Hershey’s for Super Bowl Penalty
This year’s Super Bowl will not only be a showdown between two football powerhouses; it will also be a battle between the International Labor Rights Forum (ILRF) and Hershey’s (HSY) continue »
The PR Professional’s Holiday Wish List
Struggling to find the right gift for the PR professional in your life? Or are you a PR professional who would like to gift yourself with something fabulous and “work continue »
Crackin’ the Effectiveness of Celebrity Endorsements
We’ve seen how Snooki, Chad Ochocinco, and most recently how the Winklevoss twins do it. And while the Wonderful® Pistachios’ use of clever celebrity endorsements is certainly entertaining, it’s not continue »
Why Shock Sells in an Age of Information Overload
From the T-Mobile Liverpool Flash Mob Dance to GE’s recently unveiled Carousolar – the first solar powered carousel in the world – it’s evident that shocking stunts can be the continue »
Why LuvsBrdedDragns’ Review Outweighs Cosmo’s
In a previous day and age the women’s bible on beauty was Cosmopolitan magazine. Each month, femme fatales would anxiously anticipate that glossy guide on makeup and men for the continue »
Media Training Matters in a YouTube Era
It’s happened to the best of spokespeople. Feeling the pressure of the hot studio lights and the quick-fire style of aggressive reporters triggers a fierce rush of adrenaline and decision continue »
Why Fans Still Flock to Chris Brown
Despite his televised tantrums and battery allegations, singer Chris Brown continues to keep his fans. In fact, more than 18,000 of them were present for his performance on NBC’s “TODAY” continue »