3 responses to “Why The New Toyota Commercial Drives Me Crazy”

  1. How would you know the difference? You may be able to “contact” someone in China, but you aren’t having the dept of experience possible by being in their presence. There are a multitude of nuiances of facial expression, gesture, tone of voice and more that are filtered out or altered when one is depending on transmission by camera and microphone.
    This kind of human interaction is being lost and as you’ve demonstrated, appreciation for it is being forgotten by those who have only limited experience among a few friends and family members. It’s called desensitization among other things and whether you know it or not, the commercial’s point is valid and extremely significant.

    1. In-person is always most ideal, but I think we have more options today. What bothered me most about the commercial is how Generation Y is being depicted. That we only value our connections through our computer screens and that we don’t spend time out in the real world.

      But you bring up a good point. Face-to-face human interaction is being forgotten and it’s important to recognize this. You should check out Sherry Turkle’s most recent book – “Alone Together: Why We Expect More from Technology and Less from Each Other.” I think you’ll find it interesting.

      1. Disqus generic email templateSure we have more options. My point, and I think you agreed, is that inperson is better. The bottom line is that internet contact is only a little bit better than a long distance phone call, though still in some ways, not even so. —– Original Message —–
        From: Disqus
        To: phillip@messingerarts.com
        Sent: Wednesday, October 12, 2011 1:56 PM
        Subject: [sternassociates] Re: Why The New Toyota Commercial Drives Me Crazy

        Amanda wrote, in response to dotbox:

        In-person is always most ideal, but I think we have more options today. What bothered me most about the commercial is how Generation Y is being depicted. That we only value our connections through our computer screens and that we don’t spend time out in the real world.
        But you bring up a good point. Face-to-face human interaction is being forgotten and it’s important to recognize this. You should check out Sherry Turkle’s most recent book – “Alone Together: Why We Expect More from Technology and Less from Each Other.” I think you’ll find it interesting.
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