The Cure for Web Frustration: Planning
If you are reading this, you’ve seen our recently re-launched website. To the user, it appears pretty and organized with a lot of content. What you don’t see are continue »
Media Training Matters in a YouTube Era
It’s happened to the best of spokespeople. Feeling the pressure of the hot studio lights and the quick-fire style of aggressive reporters triggers a fierce rush of adrenaline and decision continue »
Website Survey
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Why Fans Still Flock to Chris Brown
Despite his televised tantrums and battery allegations, singer Chris Brown continues to keep his fans. In fact, more than 18,000 of them were present for his performance on NBC’s “TODAY” continue »
Proof This Post: No One Else is Going To
Nearly 2 years ago, I wrote about the looming extinction of fact checkers from news rooms (“Wanted: Fact Checkers for Business Media”). Sadly, it appears things have become worse since continue »
Net Gains
IMA® (Institute of Management Accountants), the association for accountants and financial professionals in business, along with its Certified Management Accountant (CMA) program, is challenged to distinguish itself among various continue »
New Direction
Stern got product messages in front of four million+ potential purchasers.
As publications’ editorial teams shrink, Stern satisfied the media’s need for contributed content while promoting a new product continue »