Tattoo This Message On Your Brain
Learn how using metaphors or imagery that can be easily visualized in a person’s mind can increase the chance that someone remembers a message. continue »
Designing A Blueprint For A Better Healthcare System
I wish I could put my finger on what needs to be done to improve healthcare. Not unlike the great debaters on Capitol Hill, I’m having a difficult time deciding continue »
Baby’s New Pacifier: The Internet?
Every morning since 1998 when I began my professional career, the first thing I’ve done is grab a cup of coffee and check the news headlines. In the world of continue »
Collaboration, Not Competition, Key to Sustainability
Kudos to the consumer products industry for starting what I hope will shift from trend to standard practice. Inhabitat reported last week that Colgate-Palmolive, Coca-Cola, DuPont, Dow Chemical and Kellogg’s continue »
If You’re Going To Watch Me Online, Don’t Tell Me You’re Doing It…
The current TIME cover story provides an eye-opening look at how marketers are using the information they compile from internet data-mining companies to track our every move – and swoop continue »