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And the Biggest Story of 2011 Was…

Without fail, the last few days of December are always filled with endless debate over the biggest or most compelling story of the year. 2011 was unique, however, in that continue »

Help! I Can’t Explain PR to My Six-Year-Old Son

Why is it so difficult to explain what we do to others who aren’t in this business? If you’re reading this, you might have your own story or two about…The continue »

The PR Professional’s Holiday Wish List

Struggling to find the right gift for the PR professional in your life? Or are you a PR professional who would like to gift yourself with something fabulous and “work continue »

Chief Executive’s 10 Most Valuable CEOs: Where are the Women?

Few people know the most powerful piece in chess – the queen – didn’t exist until 500 years after the game’s creation. Will women executives rise to this status after continue »

Connecting Communities

At Stern + Associates, we’re proud to connect with the communities where we live and work. Whether it’s helping a neighbor in need, donating to charities or volunteering for a continue »

Repairing the NBA’s Damaged Image

Derek Fisher, front left, president of the National Basketball Players Association, talks with reporters after a players meeting on their stalled labor negotiations with the NBA league last Friday. Image continue »

Communication Skills: Running for Office Doesn’t Have to Mean Running for Your Life

Photo: Reuters/Scott Audette If you were tasked with identifying someone who ran for political office – successfully or not – who said the experience was fun, easy and just a continue »

Crackin’ the Effectiveness of Celebrity Endorsements

Image via Wikimedia Commons. We’ve seen how Snooki, Chad Ochocinco, and most recently how the Winklevoss twins do it.  And while the Wonderful® Pistachios’ use of clever celebrity endorsements is continue »

Demystifying Thought Leadership

What do Michael Porter, Clay Christensen and Warren Buffet all have in common? They are all thought leaders within their respective industries who have used their intellectual prowess to climb continue »